Order Letter Essential Information

The invariable rule of the modern business house, therefore, is to fill these orders in such a way that its customers will be so pleased that they will be inclined to place all their orders with it.

Order letter should reasonably short, entirely clear, very specific, and fully complete so as to make the reading and filling of order easy for the recipient.

Essential information in the order:

1. Give specific directions concerning shipment of goods:
- Where to ship. Complete mailing or shipping address , made up of heading of letter and signature.
- How to ship. Whether by parcel post, express, etc.
- When to ship. Exact date when goods are wanted or needed.

2. Give definite information concerning the goods themselves:
- How much to send. State quantity of goods desired.
- What to send. Describe the goods; give catalogue number, special trade name, size, shape, color, style, price, etc.

3. Make reference to remittance for goods: State whether or not you are enclosing money and, if so, in what form. Otherwise, say how you intend to pay for the goods.

4. Give such additional information as you deem necessary to enable the recipient of the order to understand your wants better and to serve you more efficiently. If you need goods badly, emphasize this fact here. If you are entitled to special discounts or prices, say so also.