What is Sales Letter

Sales letters sell merchandise or commodities, services, ideas, policies or goodwill. In a sales message, the central appeal is called the Central Selling Point (CSP), the attribute of the product or service that is likely to make the strongest possible impression on a prospective purchaser.
Marketing or selling a product or service involves advertising any profit-conscious businessman or business enterprise may have to consider.

A good sales letter should have the following elements:

1. It attracts the reader’s interest.
2. It sets forth clearly the benefits to the buyer of the product or service offered.
3. It at least tries to lead the reader to wish to see the product, or to talk to a company sales representatives about it; and
4. It explains the cost of the product or service and how it may be paid for.