Sales Letter

Sales letter is written to sell merchandise or commodities, services, ideas, policies, or goodwill.

Sales letter are the most selective and the lease expensive of all advertising media.

Your sales letter must be:


Attract Attention

The good beginning of a sentence must gain the reader’s attention immediately. If the opening sentence fails to gain attention, chances are your sales letter is not read.

Arouse Interest

By mentioning the physical or external description of the merchandise, the reader may arouse the interest of the reader. The reader’s interest is usually stimulated by observing its size, shape, color, flavor, texture, weight, taste, etc. Descriptive words must be used to convince the reader.

Create Desire

The writer must show how the object or merchandise is useful, pleasurable, and profitable. To stimulate desire, the appeal should be made to the emotions like appeal for comfort, convenience, cleanliness, security, education, economy, and the like.

Stimulate Action

The last and most important step in the sales process is to prepare an effective ending that will more the reader to act.

Click here for SAMPLE SALES LETTER