Letter Asking for Information

Letters asking for credit information are generally written to a new customer who had just placed an order and concerning whom the seller has no intimate knowledge whatever. Prepare the letter according to the following

1. Thank customer for first order and say that it is receiving attention. Thank customer for recognizing them.
2. Tactfully ask for credit references and other information on credit blank which you enclose. The form enclosed is use to be fill up by the customer for additional information including business capital, profit, etc.
3. Briefly emphasize your firm’s policy toward customers in credit matters.
4. Express hope of customer’s prompt compliance with your request and of pleasant future business relations with him.
   

What is Sales Letter

Sales letters sell merchandise or commodities, services, ideas, policies or goodwill. In a sales message, the central appeal is called the Central Selling Point (CSP), the attribute of the product or service that is likely to make the strongest possible impression on a prospective purchaser.
Marketing or selling a product or service involves advertising any profit-conscious businessman or business enterprise may have to consider.

A good sales letter should have the following elements:

1. It attracts the reader’s interest.
2. It sets forth clearly the benefits to the buyer of the product or service offered.
3. It at least tries to lead the reader to wish to see the product, or to talk to a company sales representatives about it; and
4. It explains the cost of the product or service and how it may be paid for.
   

Order Letter Essential Information

The invariable rule of the modern business house, therefore, is to fill these orders in such a way that its customers will be so pleased that they will be inclined to place all their orders with it.

Order letter should reasonably short, entirely clear, very specific, and fully complete so as to make the reading and filling of order easy for the recipient.

Essential information in the order:

1. Give specific directions concerning shipment of goods:
- Where to ship. Complete mailing or shipping address , made up of heading of letter and signature.
- How to ship. Whether by parcel post, express, etc.
- When to ship. Exact date when goods are wanted or needed.

2. Give definite information concerning the goods themselves:
- How much to send. State quantity of goods desired.
- What to send. Describe the goods; give catalogue number, special trade name, size, shape, color, style, price, etc.

3. Make reference to remittance for goods: State whether or not you are enclosing money and, if so, in what form. Otherwise, say how you intend to pay for the goods.

4. Give such additional information as you deem necessary to enable the recipient of the order to understand your wants better and to serve you more efficiently. If you need goods badly, emphasize this fact here. If you are entitled to special discounts or prices, say so also.

Office Memorandum

Office memorandum or inter-office correspondence, also called house, internal, inter-departmental, or inter-branch correspondence, includes all written communications pertaining to a firm’s business passing between employees and officials of that firm. Large business houses have well-organized systems of inter-office correspondence, and even they make every possible attempt to reduce the volume of such correspondence to a minimum by using, whenever practicable, the telephone, the cellphone, the conference, the Dictograph, the Amlicall, the Teletalk, the Bel-fone, and the Operadio for inter-office communication.

Still, a written message is, under certain circumstances, more satisfactory than a telephonic or oral message. It is confidential and personal. A carbon copy may be made so that the one who sends the message, as well as the one who receives it, can have a copy for reference. This is particularly desirable when the information may be used over a considerable period of time, or when a reference may be made to the information at or when a reference may be made to the information at some time in the future. A written message also fixes responsibility and therefore helps to develop an efficient organization.